Brands have understood that: people no longer trust brands, nor big Influencers, but ordinary people (just like them). Therefore, brands need to look for alternatives for sales in the form of humanization, and thus the UGC (user-generated content) market was born. The brand hires an ordinary person to advertise its services/products, buys the video, and runs it in ads (paid traffic), and posts it on the brand's profile, the common creator does not need to post it on social networks. Thus, the other option on the other side of the screen identifies with the average person, and trusts the product!
Source: ENTRIBE - THE STATE OF UGC 2023
Authenticity: User-generated content is authentic and genuine, which helps to build a deeper connection with the audience. Consumers tend to trust content created by ordinary people more than traditional ads.
Organic reach: UGC is shared and disseminated by the users themselves, which increases the brand's organic reach.
Low cost: More cost-effective than advertising with Influencers. In addition, the return on investment tends to be high due to the engagement and trust generated by authentic content.
Emotional connection: Arouses emotions in viewers, creating an emotional connection with the brand. Consumers feel more connected when they see real people using and recommending the brand's products or services.
Engagement: UGC content creators have the ability to engage audiences in a unique way. They know the brand's interests and preferences, and are able to create relevant and impactful content, increasing engagement and interaction on the brand's profile
User-Generated Content (UGC) has become one of the most powerful tools in modern digital marketing. Consumers no longer respond to overly polished ads — they trust real people, real experiences, and authentic recommendations.
Market research consistently shows that authentic content drives stronger performance:
Over 80% of consumers say they are more likely to purchase from a brand that uses real customer content in its marketing.
UGC-based ads generate up to 4x higher click-through rates compared to traditional branded ads.
Brands using UGC in paid campaigns see up to 50% higher engagement and significantly lower cost per acquisition.
79% of consumers report that UGC strongly influences their buying decisions.
At AF Digital Studio LLC, we create strategic, conversion-focused UGC that blends authenticity with performance. Our content is designed not only to look natural, but to build trust, drive engagement, and convert across paid ads, websites, and social platforms.
Based in Hawaii with a global perspective, we partner with brands to humanize their message through high-impact visuals that feel real, relatable, and results-driven.